IDEATION believes in the process to innovate, develop and actualize new thoughts to build showcase of product and bring it directly to the target group. We are passionately intent in bringing our ideas to life and Ideas that achieve fruition and make us proud. But more than that we feel pride in connecting our ideas with life – ideas that help, ideas that propel a change, ideas that make you sit up and notice, ideas that make you act.
There is one belief that as soon as a problem or design work is put across by clients – we will get immediate idea. No! We think thoroughly and then decide on the best idea. That’s the difference. Sometimes, we do come up with an impromptu idea as soon as we have our first briefing with you. But mostly, we think hard and engage in all possibilities into a ‘good, strong’ idea. So for us, an idea is the output of the innovation process, not the starting point.
Why are we like this? Because it is nearly impossible to have a good solid idea before knowing what customers are, job-to-be-done, segment, unmet needs, and price the idea has to address. These essential inputs are needed before hand to execute successful ideas. The chances that any random idea will satisfactorily address all these prerequisites in our first meeting itself are miniscule.
Our ideation process works because it is built around the first brief - knowing all the customers’ needs in advance of the ideation process. Prior to ideation, we do our ‘homework’. We try to find out and try to capture and prioritize all the customers’ needs. With all the essential information in hand, we dig in and work towards constructing a good idea.VIEW OUR WORK